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Tata Nano - The car for the bottom of the pyramid

Authors/Editors: Schuster, T.
Holtbrügge, D.
Published: 2011
Type of Publication: Articles in Books and Non-Refereed Journals
Published in: Fallstudien zum Internationalen Management; J. Zentes, B. Swoboda, D. Morschett (Hrsg.)
Additional information: Gabler: Wiesbaden. S. 83-102