Bottom of the pyramid-concept: Prahalad
| Authors/Editors: |
Schuster, T. Holtbrügge, D. |
|---|---|
| Published: | 2015 |
| Type of Publication: | Articles in Books and Non-Refereed Journals |
| Published in: | Dictionary of Corporate Social Responsibility: CSR, Sutainability, Ethics and Governance; S.O. Idowu, N. Capaldi, M.S. Fifka, L. Zu, R. Schmidpeter (Hrsg.) |
| Additional information: | Springer: Berlin, S. 43-44 |