The internationalization strategy of Adidas
Authors/Editors: |
Schuster, T. Holtbrügge, D. |
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Published: | 2017 |
Type of Publication: | Articles in Books and Non-Refereed Journals |
Published in: | The internationalization of firms: Case studies from the Nürnberg Metropolitan Region; D. Holtbrügge, H. Haussmann (Hrsg.) |
Additional information: | Hampp Verlag: Augsburg-München, S. 19-38 |