The internationalization strategy of Adidas
| Authors/Editors: |
Schuster, T. Holtbrügge, D. |
|---|---|
| Published: | 2017 |
| Type of Publication: | Articles in Books and Non-Refereed Journals |
| Published in: | The internationalization of firms: Case studies from the Nürnberg Metropolitan Region; D. Holtbrügge, H. Haussmann (Hrsg.) |
| Additional information: | Hampp Verlag: Augsburg-München, S. 19-38 |