Market entry of multinational companies in markets at the bottom of the pyramid: A learning perspective
Authors/Editors: |
Schuster, T. Holtbrügge, D. |
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Published: | 2012 |
Type of Publication: | Articles in Refereed Journals (International) |
Published in: | International Business Review |
Additional information: | Vol. 21, Nr. 5, S. 817-830 |