Market entry of multinational companies in markets at the bottom of the pyramid: A learning perspective
| Authors/Editors: |
Schuster, T. Holtbrügge, D. |
|---|---|
| Published: | 2012 |
| Type of Publication: | Articles in Refereed Journals (International) |
| Published in: | International Business Review |
| Additional information: | Vol. 21, Nr. 5, S. 817-830 |